Linking to other websites

Linking with other websites is very important to the search engines. The common thought is that if other high quality websites link to you then you must also be of high quality. Grimnes & Associates has researched how the different search engines look at site links. We have found that: If the links are reciprocated and are from another high ranking page they can be very beneficial in raising a sites ranking. Links must be relevant. The search engines check relevancy by looking at the content of the site. If the link has no known relevancy then your site ranking could be lowered. Those companies that provide automated links are often seen by the search engine as spam and are either ignored of count against you in the page ranking. Linking to a low ranking site can also hurt your site's page ranking. Pay per Click options are also available from Google and Overture. These marketing options allow you to bid on keywords and in effect raise your ranking based on your competition and the amount of money you wish to spend. In many industries and many products, the pay per click option is the only way to get your organization seen on the web.